DOMINATING THE MARKET PLACE (Business Series)

The main vehicle to convey your products and services to the market place is MARKETING.

Marketing is the act of projecting or making awareness of your goods or services to customers or clients, with the sole aim of making sales and satisfy consumers need. Marketing plan should be based on thinking about the business in terms of customers needs and satisfaction.
 According to the realities of how market place work, there'll always be competition for products and services, since you're not enjoying sole production or distributorship, so your number one responsibility as an entrepreneur is to know how to stay on top of competition. And to help you achieve this, I have these four tips that could aid your brand to have a dominant edge at the market place and these includes ;

(1) PRODUCE WITH CONSUMER IN MIND
You just don't go into production of either goods or services because that's what you like, NO. There's need for market survey and find out what your prospective customer or client want and are ready to exchange their money to purchase, therefore, producing your products or services with this point in mind, will be a huge advantage for your product.
 Creating a product, that's full of utilities and usefulness targeted at helping your potential customers or clients to solve a specific problem is your number one advantage to dominate the market.

(2) CREATE AFFORDABLE PRICES
One of the factors, that dictates consumers decision of purchasing a product or service is pricing. Therefore, if your pricing is on higher side off the means of the consumers reach, then you'll have a low patronage and your products won't be popular among the consumers, thus there's need to have a medium of creating affordable price for your product or service. Some of the medium to do this includes ;
(a) Reducing production cost: if you'll put adequate check in place to streamlined the cost of your production, then you'll have the advantage of favorable pricing.
(b) Bulk Slicing; this is another means of having affordable pricing. This is the system whereby, goods or services can be produce into smaller sizes so as to bring it within the reach of those customer that could not afford the large volumes.
With affordable pricing, you could have an advantage against your competitors, then have a lead in the market place.

(3) USE EDUCATIVE MARKETING
Every products or services ought to have  a major or key benefit for a customer or client and this should be the primary reason why it was made in the first place. I mean there must be a need that your products or services ought to meet, therefore, your ability to use these benefits in the campaign of your products to convince a prospective customer to see reasons why he or she needs your products or services is an educative marketing.
If you can do this successfully, then your clients or customers could become your referrer agent to whosoever need such solutions that you provides and this in return will increase your share proportion of the market.

(4) CREATE COMFORTABILITY
As a result of high competition between various products or services of the same use nowadays, diverse factors dictates consumers purchasing decision, among these factors is Comfortability.
How accessible your products or services is to your prospective client or customer could give you a lead in the market. Despite consumers want their needs meet and have satisfaction for their money, yet not with so much hassle, therefore, if you can create a medium of comfortability to have access to what they want without much stress, will be another advantage to your brand. Example of such are Automated Teller machine, or Online Businesses or Apps, where a consumer can easily order for their needed goods or services and have it deliver to their door step. With such Comfortability, you would have a needed dominance desired for your brand.

Dear friend, if you'll produce your products or services with the consumer satisfaction in mind, and affordable pricing and using Educative marketing to campaign for your products or services and comfortable access to your products, then, your brand dominance in the market place is assured.

                              JOEL KAYODE
|SPEAKER |WRITER |SOCIAL ENTREPRENEUR
For business engagement, such as : Personal development training, Personnel Peak Performance training and speaking Engagement ; joel.lifeprojects@gmail.com